The Role
Caterpillar hires Marketing Director talent that measures itself in pipeline created, not meetings booked. You'll take full ownership of PPC Advertising initiatives, work alongside a strong team, and earn $119,000 - $186,000 in this part-time role.
Key Responsibilities
- Build and nurture relationships with prospects across the Fort Wayne, IN market
- Tune the ad creative until the sales marketing cost-per-lead drops
- Manage event sponsorships and lead-capture programs across Fort Wayne, IN
- Test three subject lines, kill two, scale the winner
- Hands-on ownership of social media calendars and community engagement
- Read the room on every director call and adjust the close
What You'll Bring
- The reliability that lets a manager stop checking in
- Bachelor's degree in a related field, or equivalent practical experience
- Working understanding of both Brand Strategy and LinkedIn Ads in real-world settings
- Sharp organizational skills and an ability to juggle multiple workstreams
- Hands-on sales marketing experience that holds up to follow-up questions
- The kind of listening that makes the other person feel heard
- Curiosity and a continuous drive to sharpen your sales marketing craft
From its base in Fort Wayne, IN, Caterpillar has spent the last decade making Brand Strategy dramatically less painful for sales marketing teams everywhere. Honest feedback is a gift here, and we try to wrap it kindly before we hand it over.
Sign on for $119,000 - $186,000, gain a growth path into sales marketing, a personal mentor, and benefits that make Fort Wayne feel like home.
As of right now, Caterpillar is still reading every resume that lands here.
The shortest path from interested to hired at Caterpillar starts with the apply button.
Skills
- LinkedIn Ads
- Semrush
- Brand Strategy
- PPC Advertising
- Attention Management
- Teamwork
Benefits
- Birthday off
- Holiday Parties
- Dental Insurance
- Roth 401(k) option
- Team Building Events
- Employee resource groups (ERGs)
- 529 college savings plan
- Emergency savings program